BACARDI- CARIBBEAN TAKEOVER
D&AD New Blood Yellow Pencil 2018
This project is close to my heart because it brings together two things I really care about: cultural appropriation and music. Bacardi challenged us to keep the social media conversation going after festival season.
We took this as an opportunity to connect the brand with its Caribbean heritage and entitle their artists through an entertaining but educational experience.
AD: Marta Iglesias CW: Ane Santiago